Why X is not a threat to Substack

X has its virtues, but it is not in the same market as Substack

Elon Musk has made no secret that he wants X to be the “everything app,” and that includes being a place for long-form written content, the very content that is the core of Substack’s business. Yet, if you consider X carefully, you will realize that it is no threat to Substack’s long-term future.

Want to write long-form content on X? Pay up!

As I underst…