Why X is not a threat to Substack

X has its virtues, but it is not in the same market as Substack

Elon Musk has made no secret that he wants X to be the “everything app,” and that includes being a place for long-form written content, the very content that is the core of Substack’s business. Yet, if you consider X carefully, you will realize that it is no threat to Substack’s long-term future.

Want to write long-form content on X? Pay up!

As I understand it, in order to write longer posts, an X user must pay Elon $16 per month. I believe it is called “X Pro." There are numerous other features if you wish to read about them at the link. However, for this article, I am only interested in the “longer posts” feature.

Some of you have been on Substack for various amounts of time. How would you feel if you had to pay Substack $16 per month in order to write content on this platform? Would you do it? I doubt many would, particularly newer writers who don’t have followings and are just trying to get themselves established.

Certainly established names like Matt Taibbi, Andrew Sullivan, etc. co…